Tuesday, August 7, 2012
we like
It's interesting that the movie "the social network" is called "'the' social network", because facebook is "the" social network. There's really only one. All others have been abandoned; only parasitic quasi-networks, a la pinterest or instagram, can gain a foothold and hang around for a while (parasitic is an accurate term not be taken as a slight to either). When the movie was released the membership stat pasted on the screen at the end of the film said, "...facebook has 500 million users worldwide.", that number has risen to over 845 million. Facebook is ubiquitous. And it came from nothing, from some guy's head and now that "guy" is worth billions in real money. So what's the next facebook? Facebook isn't going to die or be replaced, but its story will be duplicated. We like ubiquity. We discover, try, use, love and ubiquitize things. A short list: cell phones, washing machines, email, toenail clippers, automobiles. So who holds the key to ubiquity? Will it be a thing you touch and hold and use with your hands? Or a "thing" that you see through screens and exists over waves and bits? Who's got the plan or the big idea and what parts of our lives will it revolutionize? I don't know, but it will be here when now is then.
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